Dimitri brings over 25 years of experience and practical knowledge assisting clients achieve strategic objectives for their organizations. Over the course of his career, Dimitri has engaged in quantitative, qualitative and mixed-mode research studies for top corporate clients, political leaders, and associations. He brings a combination of years of research observations in public opinion and persuasive communication, with extensive practical experience managing and conducting focus groups across North America.
Throughout his career, Dimitri has overseen and conducted hundreds of focus groups and has designed and implemented several integrated qualitative and quantitative projects on major initiatives across Canada and the United States. Dimitri has conducted ad testing for a number of social awareness campaigns - including ethanol promotion, tobacco deterrence and prevention, and environmental stewardship. He has also conducted research to drive support for changes to public policy and legislation on a variety of issues including ride-sharing, retail liquor, and transit expansions.
As a part of his dedicated approach, Dimitri works closely with clients to understand the nature of their challenges and to tailor solutions to achieve their objectives. These objectives often include creating awareness, building public support, enhancing reputational strength, and promoting attitudinal or behavioural changes.
Raised in Ottawa, Dimitri earned a degree in business specializing in Finance at Carleton University. Dimitri has lived and worked across Canada and the United States; currently, he is based in Vancouver, BC.
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