About Us

Formerly known as Praxicus Public Strategies, Yorkville Strategies services clients across Canada with public opinion research and strategic insight. We specialize in public policy, reputation, and communication evaluation as our primary areas of expertise. Our team works with corporations, associations, political parties, and governments to improve their understanding of public opinion related to public policy and to provide clients with the information necessary to make well-informed decisions.
 

Public Opinion Research 

Custom Research Design – We provide every client with a customized assessment of their needs and a research plan to help them achieve their research objectives. We are first and foremost strategic researchers – we work with clients to meet their needs above any other objective. 

Syndicated Studies – We have some unique research products for clients who wish to understand the undercurrents of public opinion. For example, our Ontario Insights study provides a quarterly perspective into the issues that matter to Ontarians. 

Quantitative Opinion Surveys –  We conduct many custom studies each month, using the best methodologies to suit the client’s needs to have a reliable, valid, cost-effective and credible research solution.  

Qualitative Focus Group Research  – We understand the dynamics of how opinions are formed, influenced and shaped. Qualitative research is an important tool that we employ to understand changes in attitudes and opinions. 

Strategic Insight 

Context matters. Our experts have a decades of combined experience in dealing with complex public opinion issues, particularly in the areas related to policy development, reputation and effective communication.  

We help our clients evaluate their approach in order to develop a clear, effective approach to dealing with their public perception challenges and opportunities. 

Applications of Public Opinion Research: 

Our public opinion research includes studies to examine the following: 

• Benchmark Studies 
• Policy Research 
• Communication Research 
• Reputation and Branding Research 
• Ad Evaluation 
• Tracking Studies 
• Multi-stage studies 

Our team is committed to providing the top levels of research accuracy, client confidentiality, and informed insight to every project.