Brooke has conducted research in every province and territory in Canada, working on every aspect of public opinion research from design to execution and analysis. She has experience working with a wide range of stakeholders, providing insights and recommendations to top-level representatives of governments, private companies, associations, and non-profit organizations.
Driven by a commitment to actionable and accurate research, Brooke is known for producing thoughtful questionnaires, thorough data analysis, actionable recommendations, and practical strategies. Her client-focused approach, attention to detail, and extensive range of expertise is unmatched in the research industry.
Brooke has diverse research experience working with issues of national significance. She has conducted numerous focus groups across Canada on topics ranging from fiscal issues, to reputation and brand management, to ad testing for a variety of clients. Brooke has a strong reputation for translating divergent opinions into coherent client counsel.
Prior to joining Yorkville Strategies, she held the position of Director of Market Research in the Prime Minister’s Office where she implemented a government-wide research plan, including the communications of eight annual federal budgets.
Brooke holds a BA and an MA from the University of Calgary with academic work published on demographic insights and methodology. She is passionate about performing high quality research and in-depth qualitative studies. Currently she is based in Vancouver, BC.